| Recent/Forthcoming Publications |
 |
The Marketing Society 2006 – Accountability Matters!
(PDF 1.4 MB) |
| |
|
|
La rémanence des effets publicitaires / Advertising effects carryover - Comment ne pas sous estimer le rendement de la communication et optimiser la stratégie dans le temps / How not to underestimate marketing communications returns and optimise strategy over time (PDF 1.1 MB, french) |
| |
|
|
ITV Fame Metrics 2005 - ITV/Sally Dickerson, Global Director BrandScience |
| |
|
|
ITV Thinkbox 2005 - ITV/Sally Dickerson, Global Director BrandScience |
| |
|
|
International Journal of Advertising, Vol 23, No 2 - Advertising and Alcohol Consumption in the UK - Sally Dickerson/Jane Dorsett |
| |
|
|
Enuggets May 2005 - Optimal Sales and Marketing in an FMCG Setting - Sam Dias, Director BrandScience & Ron Temperley, Director Meridian ISE |
| |
|
|
Optimising Marketing Spend: Return Minimisation and Risk Minimisation in the Marketing Portfolio, Journal of Marketing Management 2006 (forthcoming) - Lynette Ryals, Sam Dias and Maya Berger |
| |
|
|
Marketing Effectiveness: What real options do you have? - Admap, Issue 439, pp.46-49, 2003 - Sam Dias and L Ryals |
| |
|
|
Options Theory and Options Thinking in Valuing Returns on Brand Investments and Brand Extensions, Journal of Product and Brand Management, Vol 11, No.2., pp.115-128, 2002 - Sam Dias and L Ryals |
| |
|
|
Understanding the drivers of customer value: The fusion of macro and micro modelling, Journal of Targeting Measurement and Analysis, Vol 10, No.2, pp 269-281, 2002 - Sam Dias, D Pihlens and L Ricci |
| |
|
|
Brunel University Working Paper 2005 - Modelling and Predicting Asset Prices - George Bagdatogolou, Analyst BrandScience |
| |
|
|
University of London Working Paper 2005 (PDF 124 KB) and Appendix (PDF 684 KB) - Exploiting Predictable Components in Returns of the US Non-Financial Corporate Sector, 1990 - 2002 - Paul Sturgeon, Senior Analyst BrandScience |
