INTRODUCTION
Welcome to BrandScience. We are a global team of analytical experts dedicated to understanding how marketing affects business performance. When you are faced with tough investment decisions we give you hard evidence to make choices: which media channels to use, how much budget to invest, whether to support the brand or individual products – no question is too big or too small. We know hard decisions need buy in from across any organisations, and our approach means that your stakeholders come on the journey so that the right decisions are made.
OUR PRODUCTS
CASE STUDIES
| A “rule book” of how media works for FMCG across Europe |
|
For the UK supermarket sector 80% of buzz is driven by paid |
|
Sponsorship improved other media ROIs for a major retailer |
1. Budget setting
Does what it says on the tin – at base it tells you which is the optimal budget to hit KPI targets. We can look at one brand in one market or global brands across a number of markets. We can answer specialist questions like how to set a launch budget. We can create budget setting methods for global brands across markets. We can also advice on investment planning across a portfolio of brands.
2. Brand Equity relationships
This product looks at the purchase funnel and diagnoses the relationships between brand measures and recommends actions to improve performance for a given product.
3. The Rules
BrandScience has been producing econometric models for over 10 years now. This means we have a bank of experience which allows us to understand in detail how marketing works across markets, sectors and media taking into account brand maturity. This allows us to provide quick rules of thumb for investment decisions. We can tailor specific projects to answer industry level questions.
4. POEMS
Our newest product – POEMS stands for Paid Owned and Earned Measurement System. Launched at the UK IPA Touchpoints conference in April 2012 and the pilot study was sponsored by Channel 4 with Metrica as a data partner. It allows Paid, Owned and Earned marketing channels / assets to be fully quantified with rigorous econometric analysis – to give a total reach figure across all media, to predict how much Earned comms activity will be generated from Paid and Owned investments, as well as to analyse what impact on advertisers brand and business performance results from their POE activity.
5. Econometrics
An econometric study gives you a read on as many aspects of your business’s marketing responsiveness as you need., answering many questions all at the same time. Our approach gets under the skin of how advertising really works, in the short and long term.
6. Consultancy
We have a huge amount of knowledge and experience to bring to your strategic decision-making. We also love to try new ways of creating knowledge through cutting edge analytical techniques. If you’ve got a knotty problem to solve, give us a try!
